Production Features of the Lego Business History

The company began to expand in new frontiers of the toy industry. Four decades ago LEGO did start to target females with the advantages of furniture pieces and dollhouses; in 1974 that introduced it is first human being figures, named Minifigures; and 1979 this expanded in to space with sets showcasing astronaut minifigures, today lego fan tomorrow it architect and vdr provider rockets, lunar rovers and spaceships. The Scala series first showed that same year, a line of jewelry elements marketed to young girls. This era also noticed the creation of a management structure, with Godtfred Kirk Christiansen’s young man Kjeld Kirk Kristiansen subscribing the bureaucratic staff and working to modernize the company’s manufacturing strategies.

The 1971s also observed the introduction of a process that allowed customers to choose certain bricks they planned to purchase and make their own products, rather than purchase pre-made systems; this was popular with adults, as well as kids. In the same decade, Seglar branched out into medieval territory with all the Castle theme, and in 80 the company added their first teach sets to its lineup.

In 1989 Lego created the Pirate motif, and with it many pirate delivers, desert islands and treasure. This company also expanded its variety of facial expressions, adding beards, eye bits and lipstick in addition to the normal two sight and smile. Some aged Lego enthusiasts resented these types of changes, choosing the more simple faces of earlier units.

As Profano expanded to a huge multinational corporation, it had to find ways to meet the requirements of their big name purchasers like Focus on, Wal-Mart and Toys ‘R’ Us, which in turn demanded much larger selections and faster shipment times. To maintain with these requirements, the company started to reduce total production coming back new products by making more usage of computerized assembly systems.