If you’re in the auto repair services, you should be using social media to bring in more customers.
The auto repair business is like any other in that people need to know about you if they’re going to give you their money. People always go to the names and brands that they trust.
With social media and other digital marketing practices, you can be that brand. We’re going to give you 6 tips for marketing your auto repair business so that the car owners in your area go to you first.
1. Think Like a Customer
You have to think about what your customers want to see from their local auto repair services on Instagram, Twitter, and Facebook. They want to see content that shows that you’re a reputable source for information and that you have quality workers at your shop.
Being able to think like a customer means looking at the feedback that you’re getting from customers and listening to their advice when it’s given to you.
2. What Are Other Auto Repair Services Lacking?
It’s important to look at your competition to find out what they’re doing right and what they’re missing the mark on. You want to take inspiration from what they do well and put your own spin on it, but you also want to look at what they’re failing at and make sure to do it better than them.
One of the great things about social media marketing is the ability to take your customers behind the curtain of your business and show them how their cars are being fixed. Maybe it’s a video detailing the new Borla Exhaust system in someone’s Honda, or maybe it’s a picture of one of your workers fixing a transmission.
Being transparent over social media is one of the best ways to build lasting relationships with your customers. That’ll keep them coming back again and again.
Social media gives you a good opportunity to showcase the testimonials of your happy customers. It’s a bit different on social media than via other channels because you could involve your happy customers in the post with a video of them discussing the quality of your service or by tagging them in the post.
5. Sharing Content
Content marketing is its own beast and something that you should be investigating for your website, but social media gives you a great platform to show your customers content that they might find interesting. Whether it’s an article from Car & Driver or a new video from your YouTube channel, the more content, the better.
Your social media activity should always encourage follower engagement. The more your followers are liking and commenting on the things you post, the better your numbers will look and the more reputable you’ll be in the eyes of new customers.
Audience engagement is also among the more important parts of social media as it relates to SEO. But, that’s a conversation for another article.
Marketing Your Auto Repair Services the Right Way
There’s no excuse not to use social media to promote your auto repair services. If you’re just starting out, there’ll be a lot to learn, but you’ll soon see how beneficial it can be.
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